Digital Marketing Vs. Traditional Marketing

Difference between digital marketing and traditional marketing

Small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, LinkdIn, Tumbler, Rddit, Twitter and YouTube, this kind strategy is called digital marketing.

Advantages of Traditional Marketing :-

I can easy reach our target local traffic. eg:- A radio ads might play in one to more location your country city ,village. mailbox fly will go to household in a no. The matters can be keep. The people can have a hard copy of matters of which they can see or reade by day and day again. technologies used in this study were eye tracking and high resolution brain wave measurement.

Advantages of Digital Marketing :-

I can target a local people, but also an international  country wise.you can create one google campaign more traffic increase our site.Your people can choose how they want to accept your description. While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn't give the audience a choice. Most people hate receiving sales flyers in their mailbox or phone calls at inconvenient times on stuff that they have little interest in.  Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.Digital marketing is costly and non costly. Though some invest on paid ads online.however, the cost is still cheaper compared to traditional marketing.